Innovation & Ideation

Strategic Innovation and Development Services

 We offer a comprehensive suite of innovation and ideation services designed to help businesses in Tasmania, particularly in Hobart and Launceston foster strategic innovation and solution development across your organisation. We specialise in tackling complex challenges, enhancing creative ideation, providing expert mentoring, and delivering customised training. This comprehensive approach is aimed at driving your business forward through targeted strategic insights and skill enhancement, ensuring you’re equipped for success in an ever-evolving market.

Driving Innovation Success in Tasmania

By partnering with Event Avenue, Tasmanian businesses gain access to a wealth of expertise and resources dedicated to driving innovation success. Our local knowledge, combined with our global experience, ensures that we can deliver strategic solutions that are tailored to the unique needs and goals of organisations in Hobart, Launceston, and across the state.

Why Choose Event Avenue for Innovation and Ideation in Tasmania?

  • Deep understanding of the Tasmanian business landscape and local innovation ecosystem
  • Proven track record of delivering successful innovation outcomes.
  • Experienced innovation consultants, mentors, and trainers
  • Customised approach to innovation and ideation, tailored to your organisation’s unique needs and goals
  • Comprehensive range of services designed to drive strategic growth and solution development

Case Study: Bramblier’s Trailblazing “Ecrylimer” Eco Resin

Background Bramblier, invented by Event Avenue owners Gabbi and Joe, who spotted a critical gap in the Australian market for an eco-friendly alternative to a UK casting compound that had gained popularity. In response, they developed “Ecrylimer” Eco Resin, a groundbreaking proprietary formula that set new industry standards. Challenge The primary challenges were to develop a versatile, strong casting compound that did not require kiln curing—along with a range of sealers and pigments —and to establish a strong market presence that emphasises sustainability. Solution
  • Product Innovation: Developed Ecrylimer to be completely waterproof with sealers, effectively addressing the limitations of traditional gypsum products. This innovation was recognised by AusIndustry as a significant contribution to R&D.
  • Market Expansion: Launched Bramstone, a line of custom bathroom basins and accessories, marking Bramblier’s entry into the commercial sector.
  • Customer Engagement: Introduced product enhancements such as a retarder for extended working time and a water-mix formula, making the resin accessible to beginners and children.
  • Strategic Partnerships: Established distributors and  partnerships with major retailers like Spotlight and CleverPatch, significantly extending market reach.
  • Operational Efficiency: Implemented strategic changes in packaging and bulk purchasing of materials, and negotiated freight discounts to maintain stable pricing amid rising costs.
Results
  • Financial Success: Achieved high six-figure sales in the first year, demonstrating rapid market acceptance and financial viability.
  • Market Penetration: Successfully filled a market void and established Ecrylimer as a new standard in the crafting community, with products now featured across major retail outlets in Australia.
  • Sustainability: Maintained a strong commitment to sustainability, both in product development and company operations, aligning with modern environmental standards.
  • Brand Growth: Enhanced brand visibility and market presence through effective marketing and social media strategies, attracting a broader customer base and establishing Bramblier as an industry leader at the intersection of art, sustainability, and innovation.
Impact Bramblier has not only introduced a viable and environmentally friendly alternative to traditional materials but has also set new industry standards in sustainability and innovation. The forward-thinking approach and strategic market expansion have positioned it as a trailblazer in the creative arts sector, demonstrating a unique ability to blend artistic creativity with environmental responsibility.

Strategic Problem Solving Tackling complex challenges is our specialty. Whether it’s navigating event logistics or refining product designs, we find innovative solutions.

Ideation and Concept Development From brainstorming sessions to detailed concept development, we help clients envision and refine their ideas into actionable plans.

Mentoring and Advisory Services Leverage our expertise to guide your team through creative and operational hurdles, ensuring you’re equipped to manage and execute projects successfully.

Workshop Development and Training assessing and addressing specific business needs through customised workshop development and training.

Get in Touch

Ready to leverage our innovation and ideation expertise to drive innovation, solve challenges, and achieve your goals? Contact us today to discuss your project and learn how we can help you succeed.