About Us

Welcome to Event Avenue, where creativity meets strategy.

At Event Avenue, we believe in the power of combining innovative thinking with strategic execution to deliver exceptional results for our clients. Founded by Joe and Gabbi Murrell, our company is built on the foundation of over three decades of leadership in creative strategy, project management, and event consulting.

Our Journey

Joe Murrell brings a wealth of experience from a diverse career that spans emergency services management, innovative product development, and operational excellence. With a knack for transformative leadership and strategic planning, Joe has successfully driven numerous projects that blend innovative solutions with rigorous operational management.

Gabbi Murrell, with her extensive background in event management and creative direction, adds a unique blend of artistic vision and strategic business development. Gabbi has been instrumental in turning visions into reality, orchestrating large-scale, high-profile events across Tasmania, and leading innovative product developments in the creative arts sector. Her expertise solidifies Event Avenue’s reputation as a premier event organiser in Tasmania.

Our Philosophy

We operate on the principle that every challenge presents an opportunity for innovation. We are dedicated to transforming challenges into successful outcomes by leveraging our combined expertise in creative design, strategic implementation, and meticulous project management. Our approach is tailored to meet the unique needs of each client, ensuring personalised and impactful solutions.

Our Commitment

We strive to forge lasting partnerships with our clients, acting not just as consultants, but as strategic allies invested in their success. Our goal is to always exceed expectations, providing solutions that are not only effective but also innovative and sustainable.

Our Services

Event Avenue offers a comprehensive suite of services that encompass:

  • Creative Strategy and Innovation Consulting: Harnessing creative insights to develop strategies that propel businesses forward.
  • Project Management Excellence: Ensuring that projects are executed flawlessly from start to finish with a focus on time, budget, and superior standards.
  • Operational Efficiency and Process Optimisation: Streamlining processes to enhance productivity and efficiency.
  • Risk Management and Compliance: Identifying and mitigating risks while ensuring compliance with all relevant standards.
  • Event and Experience Design Consulting: Designing memorable events that align with our clients’ strategic goals, from conception to execution.

Connect With Us

We invite you to explore how Event Avenue can make a difference in your organisation. Whether you’re looking to inject creativity into your projects, streamline your operations, or manage an extraordinary event, our team is ready to assist. Contact us today to begin your journey towards transformation.